Tick, Tick, Tick…

24 hours until kickoff of the world’s greatest sporting event.  48 hours until the US-England re-fight the Revolution.  Yeah, I know, nobody gives a shit…other than the billions of people outside the US.  Here are two of the coolest promotional things I’ve seen connected with World Cup 2010:

A one-sheet to benefit UNICEF with the entire schedule.

And, ESPN’s ad agency created iconic posters for all 32 teams.  Way cool.

For you novices, Spain is the best team and favored to win; best other teams are the usual suspects from Europe and South America (i.e., Germany, Italy, France, Netherlands, England, Portugal, Argentina, Brazil).

The US team, which is somewhere between the 12th and 15th best team in the world, is the only team to beat Spain in the past four years.  To meet expectations, they need to advance out of group play into the Round of 16.  To exceed them, they’d have to win that first knock-out game and get to quarterfinals as they did in 2002. 

Play on!


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